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MKT 445 Week 3 Individual Sales Relationship Paper

  • MKT 445 Week 3 Individual Sales Relationship Paper
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MKT 445 Week 3 Individual Sales Relationship Paper

Write a 1,050- to 1,400-word paper in in which you compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for business-to-business and business-to-consumer in the presale and post sale in terms of the decision to buy and customer retention.
 
Format your paper consistent with APA guidelines. 

 

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