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MKTG 522 Week 4 DQ 1 Pricing Strategies

MKTG 522 Week 4 DQ 1 Pricing Strategies
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MKTG 522 Week 4 DQ 1 Pricing Strategies

As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?

 

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