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MKTG 522 Week 2 Course Project Marketing Plan

MKTG 522 Week 2 Course Project Marketing Plan
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  • MKTG 522 - Week 2 - Course Project - Marketing Plan (Draft 1).docx

MKTG 522 Week 2 Course Project Marketing Plan

Course Project - Marketing Plan Submission #1 

This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing. 

In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.


2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues

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