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MKT 498 Week 2 Product and Market Identification NEW

MKT 498 Week 2 Product and Market Identification NEW
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MKT 498 Week 2 Product and Market Identification NEW

 

Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following:


 Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.


 Select one of these products or services to use in the upcoming team assignments.


Write a 700-word paper in which you:


 Identify the product or service


 Determine potential target markets


 Analyze the competitive advantage for the product/service related to current consumer buying trends.


 Assess the existing marketing communications for the product/service.


Format your paper consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment.

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