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MKT 455 Week 2 Individual Assignment E-Marketing Persuasion Memo NEW

MKT 455 Week 2 Individual Assignment E-Marketing Persuasion Memo NEW
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MKT 455 Week 2 Individual Assignment E-Marketing Persuasion Memo NEW

Imagine you are a marketing representative at Kudler Fine Foods, which is found in your Virtual Organization portal. The company is launching a new product line of healthy snacks to boost sales. You must persuade the chief marketing officer (CMO) to approve an e-marketing campaign as a substitute for traditional marketing techniques, especially considering the company’s recent budget cuts. 
Resource: Kudler Fine Foods Virtual Organization
Write a 500- to 700-word memo that includes at least three scholarly sources. Address the following questions:
What are the advantages, including cost and benefit, of choosing an e-marketing campaign over traditional marketing?
How does e-marketing positively affect the marketing ROI?
What message would you like to send about the product through the Internet campaign? 
Format your assignment consistent with APA guidelines.

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