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HM 475 WEEK 3 Loyalty Program NEW

HM 475 WEEK 3 Loyalty Program NEW
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HM 475 WEEK 3 Loyalty Program NEW

HM 475 WEEK 3 Loyalty Program

Your marketing team has been asked by the General Manager (GM) to develop a new loyalty program for a mid-sized hotel located in a ski resort.

 

Develop a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes for the GM that is selling the new loyalty program for the hotel.

 

Define brand loyalty

Explain why loyalty is important to the hotel industry

Describe new technology that  can support your loyalty program

Describe the type of data that you will need to gather from your guests to develop the new program

Create a tool to test whether or not your new loyalty program is effective

Format all sources according to APA guidelines.

 

Click on the Assignment Files tab to submit your presentation.

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